Home Depot reaching out to customers with a comprehensive mobile marketing...
Home Depot has taken a much more direct approach by arming its sales associates with scaled down, second generation versions of the Motorola smartphone, called the First Phone Junior, which gives...
View ArticleNeiman Marcus and Armani offer gifts to online customers who ‘chat and buy’
High-end retail chain #Neiman Marcus hosted a chat with #Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window....
View ArticleMobile ad spending to top $7 billion by 2012
In #Juniper Research’s “#Mobile #Advertising: Messaging, In-App and Mobile Internet Strategies 2012 – 2017” report, the market researcher looked at different factors that are expected to spur mobile ad...
View ArticleZales mobile campaign takes customers to Pinterest page
Jewelry retailer Zales is enlisting mobile to link an ad in an upcoming issue of Cosmopolitan magazine to its Pinterest page as a way to drive engagement for its products and, ultimately, sales. The...
View ArticleUniversity of Arkansa studying impact mobile technology is having on retail
Business researchers at the University of Arkansas have teamed with a leading retail trade association to examine the potential for theft and fraud in emerging consumer technologies, the university...
View ArticleIkea to roll out 3D augmented reality catalogue for customers
A new Ikea home furniture catalogue is set to feature augmented reality and interactive 3D models that allow consumers to see both the back and front of a product. Printed symbols that use QR code...
View ArticleRetailers shift to mobile gift cards shows new research
Research released by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital...
View ArticleMobile checkouts will be game-changer for retailers
Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better....
View ArticleStudy shows retails do best with mix of virtual web plus real pickup
CrossView, Inc., a cross-channel commerce solutions and retail technology provider, today announced key results from a recent study that found cross-channel consistency and superior customer service...
View ArticleDigital Pop-Up Stores increase conversion rates for retailers
Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates of mobile retailers. The solution allows customers to select product features...
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